Workfront CEO Alex Shootman said that, “We’re excited to join Adobe and believe this will be a tremendous opportunity for our customers and partners.” Shootman will continue to lead the Workfront team while reporting to Chakravarthy, once the acquisition would complete sometime by the end of first quarter of Adobe’s 2021 fiscal year.Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. The combination of Adobe and Workfront will provide a pioneering solution that spans the entire lifecycle of digital experiences, from ideation to activation.
The list includes prominent organizations such as Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot.Ĭommenting on the acquisition, Adobe said that the acquisition will further advance Adobe’s leadership in customer experience management. With strong product synergies Adobe and Workfront share about 1,000 customers. Equipped with APIs (Application Programming Interface), Workfront will provide a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud. Trusted by more than 3000 companies, it aims to help people, organizations and teams to enhance their performance. Based in Utah, Workfront is a leading work management platform for marketers.
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